Etgar Shpivak

Too much noise.
Not enough growth.
Let's fix that.

Weekly Go-To-Market advisory for startup founders who need decisions, not meetings.

Vertical SaaS eCommerce B2C / D2C Fintech AdTech / MarTech

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30 min. No pitch. Just your real challenges.

The most productive hour of my week. Direct, focused, and always actionable.

— Guy Kohn, Founder & CEO

The Problem

You don't have a strategy problem. You have too many answers and not enough clarity.

Executing but the needle isn't moving

GTM plan exists. Nobody follows it

Every week is a new fire drill

How It Works

Real decisions. Not another meeting.

Stop optimizing everything. Double down on what works.

Prep

I review everything before we meet. No cold starts.

Session

60 min. We make decisions, not conversation.

You

Execute

A prioritized task list. Reviewed next session.

Your one hour is the output of my preparation — not the other way around.

Why Me

I've been the founder in that room.

I built it — grew from zero to hundreds of paying clients, including AutoTrader, Purple, and Globo — hired wrong, ran low on runway, pivoted, and exited successfully. I've been both the founder and the marketer. I see what you can't, because I'm not inside it.

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Built & sold a startup

Co-founded Fixel. Clients saw up to 300% revenue growth. Acquired by Logiq in 2020. Techstars Atlanta '18 and Plug and Play '20.

💡

The operator's eye

15+ years running campaigns personally across Meta, Google, TikTok, and programmatic. I know exactly what's broken and what to fix.

🏆

Top 25 globally in paid advertising

Recognized by PPC Hero as one of the 25 most influential PPC leaders worldwide. Co-authored a bestselling marketing book — 20,000+ copies sold.

Advisory results that show up in the numbers

Mentored a founder from early product through to a successful acquisition
Built the initial sales infrastructure for a startup entering the US accounting market
Helped a FinTech company refocus its ICP. LTV up 50%, CAC down 30%

People I've worked with.

Etgar understands how technology changes what's possible in marketing — and makes it practical for startups at any stage. Founders who work with him stop guessing and start executing.

Sean Simon

ex VP Sales, Criteo & PebblePost

A great product needs a great go-to-market. Etgar is one of the few professionals I recommend founders work with. He's been in the room as a builder, not just an advisor.

Daniel Ziv

Investment Manager, Glilot Capital

The rare advisor who does the homework before the meeting, comes with specifics, and leaves you with a clear action plan every single time.

Bryan Kujawski

Co-Founder & Board Member

His weekly sessions are the most productive hour of my week. Direct, focused, and always resulting in a prioritized roadmap we can execute immediately.

Guy Kohn

Founder & CEO, InsurTax

Etgar strips away distractions and hands you a clear point of view. He was instrumental in our journey from Techstars to acquisition.

Julien Jukema

Founder & CEO, Anywyse

What We Work On

Real sessions. Real output.

Every session ends with something you can use. Not a framework.

"We're running. Nothing's compounding."I find the segment nobody's scaling, the channel quietly profitable.

Session Output

FOUND: Profitable segment — never targeted

FOUND: Top message — never scaled

RESULT: Same budget. Better numbers.

"Campaigns are running. Nothing converts."Creative, audience, offer, landing page — you leave with a kill/fix/scale list.

Session Output

MEASURED: CRM → Meta & Google via Offline Conversions

SHIFTED: Leads → qualified opportunities

RESULT: CPL flat. SQL rate up 40%

"The homepage explains us. Nobody cares."We find the real value prop and rewrite headline, subhead, and CTA.

Session Output

BEFORE: "The all-in-one platform for service teams"

AFTER: "Your team closes tickets faster."

CTA: "Get started" → "See a 3-min demo"

"Launching next month. Plan is vague."Positioning, sequencing, channels. Who does what.

Session Output

Wk 1: ICP list — 50 named accounts

Wk 2: Cold outbound live

Wk 3: First 5 discovery calls

Wk 4: Retro + iterate

"€8K/mo and three channels want more."Based on your stage and data — you leave knowing exactly where every euro goes.

Session Output

SEPARATED: Brand vs. performance

FOUND: ~35% conversions were brand searches

REALLOCATED: To real incremental channels

"Selling to everyone. Converting no one."We get specific — until your ICP is a person, not a category.

Session Output

MAPPED: ~50K addressable accounts

SWITCHED: Lead-gen → thought leadership

RESULT: Inbound leads arrived organically

"Getting traffic. Page isn't working."We go through the page like a skeptical visitor. I tell you what to fix first.

Session Output

Fix 1: Social proof above the fold

Fix 2: Remove 3 form fields

Fix 3: CTA → "See a 3-min demo"

Result: Conversion rate up 2.1x

The Offer

$2,500 /month

Weekly 60-min session — prepared in advance, focused on decisions
Pre-session deep dive — I review your data before we meet
Async access for strategic questions throughout the week
Clear action list after every session
No long-term commitment — cancel anytime

Book a Free Discovery Call

Between sessions, I'm reachable for critical decisions. First session finds the gaps — every session after builds momentum.

Get Started

Let's talk.

30 minutes. No pitch. Just whether this makes sense for you.

Prefer WhatsApp?

Perfect for a fast intro.

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Content & Media

Learn before you hire.

Podcasts, talks, and articles — so you can see how I think before we ever meet.

🎙️ Weekly Podcast

Founders' Marketing Compass

Real conversations with founders and marketing leaders about what actually works in GTM — no theory, no fluff. From early-stage positioning to scaling what converts.

Spotify YouTube

Talks & Interviews